Google Discussion Forum Snippets Now Showing “Top Answers”

Google has expanded the search descriptions to show the “top answer” and sometimes the “question” for discussion forum like search results. For example, a search for ["incoming search terms"] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the “top answer” listed in the forum.

Here is a picture:

Both these forums support the functionality of labeling an answer to the question as a “top answer.” Google is clearly picking up on that, structuring the data as such and then displaying that directly in the search results.

This is all likely part of Google’s ongoing, slow and consistent effort of building out their semantic search engine.

Google has expanded this over time with forum sitelinks and listing the number of posts in a specific thread or blog post. This is just one more step in that direction.

Hat tip to Frederik Hyldig from SEOPORT.

Related Stories:

Related Topics: Channel: SEO | Google: Rich Snippets | Google: User Interface | Google: Web Search | Search Features: Dates | Search Features: Enhanced Listings

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/avinashconda Avinash Conda

    To which extent this would effect transcriptional terms? Does this effect any retailers online?

  • yazid chala

    This is some thing nice of them, at least they are creative besides being total DB when penalizing innocent IMers

  • http://www.facebook.com/profile.php?id=100000925659209 Kiran Singh Bista

    Is this applicable to Google Groups and StackOverflow only or some other forum too? Because i dont see them in other forums.

  • Kaushalaminc

    Google’s semantic search will definitely change SEO as it looks today. The days have gone to use the traditional ways of searching keywords.

  • Alexander Lavro

    The more of the same type of structured data Google will learn to extract from the sites – the better. Although, there will be more opportunities for webmasters to artificially influence on snippet CTR :)

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide