Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool

google-adwords-square-logoGoogle announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner.

Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Display Planner Tool.

Google says this makes your life easier giving you access “with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns.”

Google will be sunsetting the Contextual Targeting Tool and the Placement Tool over the “next few days” and Google Ad Planner will be killed off in early September.

For those using Google Ad Planner, Google recommends you export and save the existing media plans and site lists you’ve created in that tool.

Here is a how-to on the Display Planner Tool:

This change should not surprise anyone. Google recently announced they are migrating the Google Keyword tool into the Keyword Planner tool.

Google will likely clean up various tools by merging features into one tool over time. With that, some functionality you are used to will be lost or be confusing to use.

Related Topics: Channel: Search Marketing | Google: AdWords | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Reda Edris

    ​Thank you


  • constance762

    just as Eugene answered I am shocked that people can make $4744 in 4 weeks on the computer. have you seen this link w­w­w.K­E­P­2.c­o­m

  • Saby

    If the keyword tool was to be removed, there is always the user-friendly alternative – Wordtracker’s new Free Keywords Tool


  • Ivaylo Kostov

    The another Google Planning Tool that I recommend is the new Google Display Planner which will provide 3 tools in only one place.

    Display Planner will completely remove the Google Ad Planner by the end of the month. I’ve created a useful blog post where you can learn more about it. Thanks

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