Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher

Google logoGoogle is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listings.

Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I believe all that is required is for the company to have a Google+ page that has their website verified in their Google+ profile.

For example, travelstart.co.za ranks for [flights] in Google South Africa. Notice the Google+ logo:

google+publisher-icon

They clearly have no rel=publisher markup code on their home page. In fact, if you analyze the page with the structured data tool, you will notice there is no schema on the page at all. However, if you look at their Google+ profile page, you will notice they have a verified website listing.

Less than two months ago, Google told us that publishership isn’t coming to Google anytime soon. In fact, they told us they had “no plans” to bring it to the search results. While it’s true that this is not using publisher code, it does look like the concept of author snippets are coming to Google’s search results as publisher snippets.

You can see the same even in Google.com for [Phoenix East Aviation]:

pea

They happen to have rel=publisher markup on the page but also have a verified website in their Google+ profile.

If this does happen to be coming to Google’s search results, you better expect to see more and more adoption of rel=publisher markup and Google+ adoption by businesses, non-profits and other organizations in the near future.

Postscript: This seems to have stopped working so perhaps this was a test or a bug? Google has not given us an official comment.

Related Topics: Channel: SEO | Google: Rich Snippets | Google: SEO | Schema.org | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Nicholas Protonotarios

    Another great way to increase your ad space, I’m definitely guilty of ignoring integration benefits of AdWords and Google+, this will no longer be the case.

  • http://www.pixelar.com.mx/ Victor Castillejos

    Yay !!! Finally !!! I just hope they don’t change of mind

  • http://www.yepi-yepi.com/ Yepi Friv

    Yeah. I have waited for it in long time

  • shivangisaxena

    It’s really amazing. Companies and brands who have verified their publisher status (similar to Google Authorship) could start to see their company logo or brand logo show up in the Google Search Results. Thanks for sharing this article with us!

  • http://www.seosmooze.com/ Kamal Kumawat

    I sent request few days ago for my client’s website and now it is verified for google plus, but not showing image in Google searches. Let’s hope it will display the logo soon…

  • http://localsearchforum.catalystemarketing.com/ Linda Buquet

    One of the examples I posted about yesterday is gone, but the other is still showing image.

    Google “Phoenix Dentist” and see Westwind Dental in organic right under the pack. That one has rel=publisher plus a direct link to G+.

  • Bastian

    Hi Barry,

    i noticed this behavior in the german serps today for a small competitor of us (i’m working as an inhouse seo for a well-known fashion shop). for though we’re doing all the social media stuff, we didn’t showed up with thumbnail in serps, but our competitior (without) publisher-markup does. so i guess it was a test, because now it doesn’t show up anymore!

  • http://www.acsius.com/ Arun Singh

    Google is slowly installing the biggest peer review system with ID proofing – think ahead!

  • Textbroker

    This would be so awesome from a brand perspective.

  • http://www.elite-strategies.com/blog Patrick Coombe

    very interesting

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