Google Wants To Help Marketers Do More With Less

Jan 22, 2009 at 4:20pm ET by Matt McGee

The Google AdWords team has launched a new mini-site, www.google.com/domorewithless, to help advertisers reach their goals in light of the current economy. The mini-site is really just a set of links to a variety of Google tools and services (Insights for Search, Google Maps, Google Analytics, etc.) available to online marketers or business owners.

At the same time, on the Google AdWords blog, they’ve started a three-part series of articles that will explain how some of these tools work. The first tool to be profiled is Google Website Optimizer.

Experienced marketers probably won’t find anything new here, but newcomers might take a look and find something helpful.

Buzz It

Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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