Google Doubles Pace Of Acquisitions In 2010

Google Steps Up Acquisitions as Some Internal Projects Falter from Bloomberg reports Google has doubled their anticipated acquisition levels in 2010 and plans on keeping that pace going.

In early January 2009 Google halted acquisitions, but in September 2009 said they would begin shopping for businesses to acquire again.

Google’s CEO Eric Schmidt said he has doubled that pace because “the opportunities are there.” Schmidt added, “We can afford it. We’re in a mode of investment for the long term.” Just this year, Google has acquired 17 companies including Aardvark, reMail, Picnik, DocVerse, Simplify Media, Episodic, PlinkArt, Agnilux, LabPixies, Bump Technologies, Global IP Solutions, Simplify Media, Invite Media, ITA Software, Metaweb, Instantiations, Slide.com and Jambool. I should note that many of Google’s acquisitions turn into big failures.

Related Topics: Channel: Industry | Google: Acquisitions | Google: Business Issues

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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