Google Dresses Up Sponsored Links With Holiday Dividers Again

Dec 13, 2007 at 9:17am ET by Barry Schwartz

Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches.

For example, a search on christmas displays Christmas trees as the divider, as illustrated below:

Search for kwanzaa, and you get green, black, and red candles:

Try a search for hanukkah gifts, and you get white candles:

What is interesting is that searches for popular toys such as playstation or used Motoman robots return a divider made up of Christmas baubles:

Note that these only appear to be showing to those in the United States. If you live outside the U.S. and want to see the dividers, after you do a search, add &gl=us to the end of the search string in your address bar, like this:

http://www.google.com/search?q=playstation&gl=us

More coverage of the Google holiday divider at Handsome Logic and the Search Engine Roundtable.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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