Google Eliminates Another Link Network, – Just One Of Several?

punch-faceThe battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of has decided to immediately shut down their service and provide refunds to customers. thought that Google would allow their network since they felt they provided “better quality service,” which was a “bit different from other networks.” But as they admitted on their blog, “this was not the case.”

On one hand, I am surprised so many people still participate in quick and easy tactics like this? Google has a long history of going after link and blog networks. Here is just one more example. But I guess when things seem to work and it is easy, a human will often go with it. Even though network after network has been hit by the paid link penalties and worse.

Jennifer Ledbetter at PotPieGirl has a lot more on this network being hit by Google on her blog. It might also just be one of several networks hit.

Digital Due Diligence, it its latest newsletter, pointed to Niche Pursuits mentioning that some other networks may have been hit, as well as two forum discussions about this.

(Stock image via Used under license.)

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Related Topics: Channel: SEO | Features: Analysis | Google: Penalties | Google: SEO | Google: Web Search | Link Building: Paid Links | SEO: Spamming | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Jonathan Saipe

    Another one bites the dust….

  • Lotus Marketing

    That was predictable..

  • SimoneLuciani

    Very predictable and honestly I’m amazed to see so many SEO professionals still using these services… 

  • Eric Scism

    Good to know. Is there a comprehensive list of sites that have been de-indexed thus far?

  • Sabrina Sabino

     It’s all so scary…Google deserves the right to be strict so they can provide quality searches to their visitors.

  • Ignite Visibility

    Paid links are thing of the last at this point. They really dont work like they used to, and they can only get you in trouble. 

  • Michael Martinez

    By the end of last week I had seen reports concerning as many as 10 link networks having been deindexed or partially deindexed.  My gut feeling tells me this isn’t over.

  • Nick Massa

    Doesn’t come as a suprise to anyone. Still, I wish there were an easy way for boring sites that have a lot of good content that won’t ever be shared to get links quickly – seems like if paid links are a part of an otherwise healthy SEO strategy they shouldn’t hurt you.

  • Scott Krager

    Long term, great content is finally going to win. In the short to medium term, crappy links and networks like these will probably still work. Glad to see them getting torched. 

  • Silvers

    It’s a win for SEO companies that use proper marketing tactics rather than quick fixes!

  • myra_mae

    my buddy’s ex-wife earned $19663 the previous month. she is making an income on the internet and moved in a $574100 home. All she did was get lucky and use the tips leaked on this web page

  • Traffic_Masters

    Content is king right? Well it should be and Google is clearly committed to making that the reality. These easy ways of getting bulk links can only be good for short term gains. Better off putting a bit extra effort and doing it properly.

  • Brad Russell

    Was always going to happen. At least they took it on the chin.

  • mikemorgannz

    The effects of this campaign are being felt down here in New Zealand as well! Some SEO companies have been quite open about using spun articles on blog networks to get quick and easy traction in results – in fact they almost boast about it. Today I have seen these same sites disappear off the front page for big keywords and this has to be directly related to this tactic. Great to see! 

  • Vikas Singal

    Hello Barry, Googlebot are becoming much smarter every other day. BMR is was hit around 1 month back..though its good they are accepting it publicly.  And I am sure this will effect more than 1.6% queries this time as opposed to Panda 3.4   :)

  • Stephen Foreman

    It’s interesting to think what the implications of link building are over in entire internet. What I mean is that even people that don’t take part in linkbuilding themselves are inadvertantly effected by things like this because people that link to them may be using these services. Then when one domino falls, it pulls the others with it – except for those that have strong organic links.

  • Zach Ball

    Whos next?

  • Dan Thies

    This story is more than a month old – and there are a lot of networks getting deindexed. Including private networks. Probably a million domains already, and I don’t think they’re done.

  • namastu

    Its good to know that eye of google is everywhere.

    Thanks google

  • Matias Coo

    This just shows you that taking shortcuts is not a sustainable SEO strategy. It’s back to the basics people. 

  • mattcollins

    Let us hope that mindless infographics and sensationalist blog posts are penalised next.

  • Isha Chopra

    That’s really great…might be it would help in getting relevant results on Google

  • JustinWCooke

    It’s interesting they’ve taken out a widely public network such as BuildMyRank, but there are a TON of “actually private” blog networks out there that are still doing the trick.  The problems for any of these networks is when they have to advertise publicly to get new sign-ups.  Still…there are plenty that are adding customers behind closed doors that, I think, will continue to be protected from the long-arm of Google.

  • Digital22

    Glad to see another one go down but also good to see the company admitting their mistake and refunding customers

  • Vitaliy Radovanski

    Who’s next? TLA?

  • Christopher Quinn

    This is great – buying links is definitely a scam. This is the type of stuff Google needs to go after – not the “over seo optimization” stuff they are preaching now.

  • Keith James Designs

    The owners of these private networks really thought that Google wouldn’t catch on? I’m surprised it took Google as long as it did to deindex them.
    I’m just wondering how Google will penalize itself when they find out there are tens of thousands of Google+ accounts networked into a link sharing network.

  • Diet PH

    Christopher Quinn, it’s not great, it’s just eliminating the smaller competition. Bigger companies tend to use private blog networks as well but they don’t buy from anyone. They usually create their own blog networks and only use it to manipulate SERPs of their own. Just look at consumerpricewatch . net and bestweightlosspills . net and you will see what i mean. These sites are owned by the same company and you can see their link pattern (using their own blog networks, clearly spam). Do they rank? Yes. Have they been hit? Nope.

    In the end, if you have a lot of budget, you can still manipulate Google results easily because there’s no way manual reviewer could find out your blog networks (because you dont sell it, you use it to manipulate your money site SERPs)

  • Fred Fauth

    Barry, I think you are slightly misconstruing what BMR said in their parting blog. They aren’t saying that they expected Google wouldn’t deindex them. Rather, they are saying they expected to survive a bit longer than others had.  I construe this to mean that they thought they were doing a better job of hiding the network. Their shock is that Google was able to take down virtually the entire network in one fell swoop. Good on Google.

    Also, what I read from their blog post is that they never really expected the business to last very long in the first place. They know that business model is a game of sudden death. I, for one, am glad Google took them down. A lot of us out here are focusing on building high quality content, and people building crap and then ranking it using these techniques just make it harder on legitimate sites.

  • kevin Cook

    Good job done by google it has done great work for the users who now will going to get good results when they search.

  • Catalysts SEO

    Yep the links built with the automated submission processes will be hit so hard. Still people have faith in automated submission services. Sites like BMR, ALA,ALN, AR,AMA users come under trouble now. SEO is not the process of building link by any ways. Finding natural SEO is rare today.

  • Jerry Nordstrom

    I fully agree with the sentiment that these automated link services are a real PITA. We at Lead Discovery have to waste resources on protecting our forms and filtering out bad submissions. 

    It is true these networks play a game of sudden death, but as a business owner I have to answer this question; can I spend a few thousand dollars to gain top ranks, earn a great deal of money, and when the network gets hammered by Google simply move on to the next “on the edge” automated link spam, promotional model like G+ link spam?

    Clearly the answer is still Yes. So long as these tactics are profitable and can be deployed quickly we will see them continue to exist, even thrive.

  • Sean Doyle

    Who is to say what is proper and what is not?… Oh wait Google is. Sucks.
    People want to make quick cash, people need money to operate in this world… Google hates that. People consider this blackhat and spam. If people are desperate enough to use these services why does Google have any right to stop them from generating income?
    To clean up SERPS? What if the content is placed in a relevant position?… Then it wouldn’t even matter to clean up SERPS, so what’s the real issue with Google disliking this tactic? Spam? No, that’s too easy to conjure. The only realistic reason is relevance…. but then again if I am to search for “a dog wearing a hat sitting on a kite” SERPS will be flooded with irrelevant webpages, really because “a dog wearing a hat sitting on a kite” might not be in existence… So this now leads to the impression that if something exists online then it is relevant… Which concludes: Google is a business, they need to operate like a business, you pay them to be included in their SERPS, no one else, they want your money, they do not want you to pay other people to place on their websites. Google doesn’t want SEO to exist if they can solely exist. The end.

  • Robert Clark

    This was too bad. With all the crappy private networks out there slinging spun garbage, bmr really stood out as a upper class service that tried to do the right thing. 

  • Max Soni

    Not only was BMR eliminiated, even private blog networks were eliminated as well

    seo company

  • Sandipan

    Good Bye Spammers!

  • philips215

    Hi, I’m glad I just stumbled across this post; I was about to test their free trial!

  • 121 Directories Web Design

    If only site rankings were based on quality content alone; the web would be a better place!

  • Andrew

    I’m an seo newbie and I’m curious…. is google against ALL link/blog networks? If not, what kinds are acceptable to them?

  • Mr Marketology

    The scary thing is that many larger companies use link building campaigns that involve the (purchasing of links) through link brokers and have been very successful in doing so.  Then all of a sudden, you can get dinged for it.  But the question is, do you stop buying links all together or  how do you measure what is a good link acquisition and what is bad.  The guidelines for this is a bit cloudy.

  • Dr Ian Smith

    One of the ‘leading’ SEO agencies in the UK has a system totally reliant on a huge number of blogs, registered to the same person, on the same server and ALL with links to all its clients websites.
    AND, Google seems to ignore the network.

  • Learn-Business-English

    Thanks for this post, i was about to made the payment to build my rank… 

  • Learn-for-Success

    Thanks for this post.. save me some bucks.. 

  • Where-my-journey-begins

    Thanks Barry, for keeping a close eye Google de-indexing… 

    Great job.. you save my time.

  • Shafiqul Islam

    Which tactics is better for SEO ?

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