• http://calumshepherd.net/blog/ Calum Shepherd

    Good spot by Andrew. I am guessing that this will help send more qualified PPC leads now that users can block out sites that just aren’t of interest to them.

    However, it does raise a couple of important points. These include a reduction in clicks, a reduction in audience and potentially having your entire campaign blocked down, all due to one ad a user did not engage with.

  • http://bit.ly/a9JY7e Dennis Brennan

    What’s to stop the competition from encouraging an effort to have 100’s or even 1,000’s of users block your ad’s?

  • http://www.askppcblog.com Cleofe Betancourt

    Google’s adding yet another factor into their mysterious quality score equation with this. Dennis Brennan does pose a good question, though. What will keep your competition from abusing this feature?

  • Christian Vigne

    Does anyone know where we can see how many times this feature has been clicked on on a given ad in the Adwords interface ?