Google Enables Blocking AdWords Results With Block Site Feature

In 2011 Google enabled the ability to block search results with a new block sites feature. It now appears that you can block sites from showing up in the paid search ad results.

Here is a picture with the “block all ads”:

What is interesting is that this works for both those who are signed in and signed out of a Google account.

When Google launched Search Plus Your World, the ability to block sites with this feature went away and still does not work. The interesting part is that if you are logged in, you can block AdWords results but not normal web results.

Update: This feature was actually released back in November and is thus not new. I am surprised I have not seen it before.

Hat tip to Andrew Girdwood for spotting this over the weekend.

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Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Calum Shepherd

    Good spot by Andrew. I am guessing that this will help send more qualified PPC leads now that users can block out sites that just aren’t of interest to them.

    However, it does raise a couple of important points. These include a reduction in clicks, a reduction in audience and potentially having your entire campaign blocked down, all due to one ad a user did not engage with.

  • Dennis Brennan

    What’s to stop the competition from encouraging an effort to have 100′s or even 1,000′s of users block your ad’s?

  • Cleofe Betancourt

    Google’s adding yet another factor into their mysterious quality score equation with this. Dennis Brennan does pose a good question, though. What will keep your competition from abusing this feature?

  • Christian Vigne

    Does anyone know where we can see how many times this feature has been clicked on on a given ad in the Adwords interface ?

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