Google Enables Importing “Goals” Into AdWords For Easier Conversion Tracking

Jun 18, 2009 at 10:12am ET by Greg Sterling

The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of conversion tracking.

Here’s information from the Analytics blog on how to set up Goals and here’s how to import those Goals into AdWords from the AdWords blog.

picture-61

Finally, here’s a companion article on how to think about and work toward better online conversions.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: AdWords, Google: Analytics sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"
Matt McGee said " Exactly my thoughts, too, George. If it's just News Corp, okay, there are plenty of other news sourc"
George Michie said " Matt, I think Google wins this game of chicken. Indeed, as long as one company is willing to provide"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: