The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of conversion tracking.

Here’s information from the Analytics blog on how to set up Goals and here’s how to import those Goals into AdWords from the AdWords blog.

Finally, here’s a companion article on how to think about and work toward better online conversions.

Related Topics: Google: AdWords | Google: Analytics

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling