Google Enables Importing “Goals” Into AdWords For Easier Conversion Tracking

The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of […]

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The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of conversion tracking.

Here’s information from the Analytics blog on how to set up Goals and here’s how to import those Goals into AdWords from the AdWords blog.

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Finally, here’s a companion article on how to think about and work toward better online conversions.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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