Google Enables Importing “Goals” Into AdWords For Easier Conversion Tracking
The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of […]
The Google Analytics Blog announced that advertisers can now import their Google Analytics Goals and Transactions into AdWords for conversion-tracking purposes and CPA bidding. Beyond CPA bidding the benefit is that it “lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.” The move simplifies the overall process of conversion tracking.
Here’s information from the Analytics blog on how to set up Goals and here’s how to import those Goals into AdWords from the AdWords blog.
Finally, here’s a companion article on how to think about and work toward better online conversions.
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