Google Enables Negative Keywords For Product Listing Ads

AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this feature, too.

Google announced the new targeting capability, saying it’s the first of more extensive targeting features that it is working on.

Product Listings ads allow merchants to bid on product-related keywords and display ads that feature their products. With the negative keyword feature, advertisers can ensure their ads won’t appear for search queries relate to products they don’t offer, for example. So, a sock retailer that specializes in cotton socks could exclude the keyword “wool,” so that a query for “socks” would trigger the ads, but a query for “wool socks” would not.

Advertisers can also use the negative keyword list feature that Google introduced in January, to manage negative keyword lists across campaigns.

Related Topics: Channel: SEM | Google: AdWords | Google: Google Shopping

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide