Back in September 2005, Google announced an end to commission payments to agencies in Europe, the Middle East and Africa, replaced by "Best Practice Funding." That was to me simply still paying commissions, only under a different name and a more standardized pan-European rate. Now even Best Practice Funding is going away.

Google to end ad agency subsidy from The Guardian has more details on the move. The program is to stop at the end of 2008. Despite being called something other than a commission — and sometimes described as a way for agencies to try new ad offerings from Google — the payments were not restricted in anyway, to my knowledge. You know, like commissions.

Related Topics: Google: AdWords | SEM Industry: General

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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