Back in September 2005, Google announced an end to commission payments to agencies in Europe, the Middle East and Africa, replaced by "Best Practice Funding." That was to me simply still paying commissions, only under a different name and a more standardized pan-European rate. Now even Best Practice Funding is going away.
Google to end ad agency subsidy from The Guardian has more details on the move. The program is to stop at the end of 2008. Despite being called something other than a commission — and sometimes described as a way for agencies to try new ad offerings from Google — the payments were not restricted in anyway, to my knowledge. You know, like commissions.
Related Topics: Google: AdWords | SEM Industry: General








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