• Ian Leong

    Good thing I spent this morning migrating remaining legacy campaigns LOL. I migrated select campaigns last Friday to compare performance this past weekend against performance for the same campaigns prior weekend. Using 100% mobile bid reduction and no new Enhanced features like “Super duper sitelinks” the KPIs all improved slightly. So far so good…

  • Jared Frasier

    Yeah…not like any of spent all-nighters or weekend hours on this.

  • Ronnie’s Mustache

    Google certainly gave ample notice. You could have staged everything.

    That said, this is typical of how they do things lately. Everything is disjointed and/or buggy. EVERYTHING!

  • Jared Frasier

    Oh I didn’t mean that it was this weekend. When you’re managing a bunch of competitive accounts…it takes the months that we knew. It was much easier to stage at night or on weekends than during business hours!

  • Ronnie’s Mustache

    I see what you mean.

    The whole process was (is) very annoying. And the hypocrisy demonstrated by Google is incredible!

  • Phil Walsh

    It’s a bit irritating this with the way Google have been wording things and sending such strongly worded emails. However, it’s something we needed to do anyway. Would you have risked your clients going past the deadline and potentially being one of the first to be forcibly migrated? I wouldn’t fancy explaining that one!

  • Reva

    Fair, but I found in migrating people with straight-forward accounts (i.e. no bid rules or extensions) not a ton changed – the biggest difference was in device targeting.

  • Phil Walsh

    Very true, my only concerns were the threats to merge campaigns if you didn’t upgrade.