Google Enhances Analytics Intelligence Tools

Last year, we covered Google Analytics’ launch of Google Analytics Intelligence, an engine that helps the analyst by applying data mining and other techniques.

Today, Google Analytics announced a major upgrade to the intelligence engine through a feature called “Major Contributors.”


From the Google Analytics blog post:

“When Google Analytics detects causes to a major change in traffic, this section will display up to 5 segments that have contributed to that particular change.”

What is very interesting about this launch is that you can now create custom alerts to be sent to you by email or SMS alerts. So if you get, for example, a significant increase in conversions from a specific US state, you might act immediately to customize the website to appeal even more to this particular segment of visitors. This is very similar to what Dan Siroker did while optimizing Obama’s presidential campaign website. He had real time measurement and reactions to what happened in different campaigns.

Related Topics: Channel: Analytics | Google: Analytics


About The Author: is the Founder of Conversion Journey, a Google Analytics Certified Partner. He is also the founder of Online Behavior, a Marketing Measurement & Optimization website. You can follow him on Google+ or Twitter.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide