Comments on: Google Error Allowed BP To Violate Ad Guidelines http://searchengineland.com/google-error-bp-ad-45611 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 09 Feb 2012 19:11:13 -0500 hourly 1 http://wordpress.org/?v=3.2.1 By: davidrothwell http://searchengineland.com/google-error-bp-ad-45611/comment-page-1#comment-10472 davidrothwell Sat, 03 Jul 2010 09:34:13 +0000 http://searchengineland.com/?p=45611#comment-10472 Google has been violating it's own stated best practices for many years! Whenever you create a new campaign, all networks and all devices are automatically included. This is against their recommended (and completely accepted by many AdWords practitioners) practice of at least keeping the Content Network (oops, I meant Display) as a completely separate channel. However, at my recent presentation on Conversion Optimizer at Perry Marshall's AdWords Elite Masters Summit in Maui, I explained why I believe that is done, and what the benefits to us actually are ... Google has been violating it’s own stated best practices for many years!

Whenever you create a new campaign, all networks and all devices are automatically included.

This is against their recommended (and completely accepted by many AdWords practitioners) practice of at least keeping the Content Network (oops, I meant Display) as a completely separate channel.

However, at my recent presentation on Conversion Optimizer at Perry Marshall’s AdWords Elite Masters Summit in Maui, I explained why I believe that is done, and what the benefits to us actually are …

]]> By: Danny Sullivan http://searchengineland.com/google-error-bp-ad-45611/comment-page-1#comment-10451 Danny Sullivan Fri, 02 Jul 2010 00:25:27 +0000 http://searchengineland.com/?p=45611#comment-10451 tlainevool, you're right. In fact, I was following up on this as well. It was BP violating the guideline, not Google. We've corrected the headline and the story. Sorry for any confusion this caused. tlainevool, you’re right. In fact, I was following up on this as well. It was BP violating the guideline, not Google. We’ve corrected the headline and the story. Sorry for any confusion this caused.

]]> By: tlainevool http://searchengineland.com/google-error-bp-ad-45611/comment-page-1#comment-10450 tlainevool Fri, 02 Jul 2010 00:05:10 +0000 http://searchengineland.com/?p=45611#comment-10450 I'm not sure why you say this is Google violating their own policies. It's BP violating Google's policy and Google not catching them. After reading the headline I was expecting to see a Google ad for Google itself that was violating the guideline. I’m not sure why you say this is Google violating their own policies. It’s BP violating Google’s policy and Google not catching them. After reading the headline I was expecting to see a Google ad for Google itself that was violating the guideline.

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