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Google Estimates How High You’ll Need To Bid To Be Top-Of-Page

Now that you know how your AdWords perform on the top of the page, versus on the side, the next question is how much it’ll cost you for that (presumably) better performance. Google aims to answer that question with a new metric — top of page bid estimates — announced today, which shows how much […]

Pamela Parker on September 2, 2011 at 5:20 pm | Reading time: 1 minute

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Now that you know how your AdWords perform on the top of the page, versus on the side, the next question is how much it’ll cost you for that (presumably) better performance. Google aims to answer that question with a new metric — top of page bid estimates — announced today, which shows how much an advertiser would need to bid to have their ad appear regularly in one of the top positions.

The function is similar to the first page bid estimates that Google introduced back in 2008.

Of course, a high bid isn’t enough to guarantee a top placement as quality score rules still apply.

To see the metric, advertusers should go to the Keywords tab, click the Columns button. Select “Customize Columns” and check the “Est. top of page bid” box and Save.

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Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.