Google Estimates How High You'll Need To Bid To Be Top-Of-Page

Google Estimates How High You’ll Need To Bid To Be Top-Of-Page

Sep 2, 2011 at 5:20pm ET by Pamela Parker

Now that you know how your AdWords perform on the top of the page, versus on the side, the next question is how much it’ll cost you for that (presumably) better performance. Google aims to answer that question with a new metric — top of page bid estimates — announced today, which shows how much an advertiser would need to bid to have their ad appear regularly in one of the top positions.

The function is similar to the first page bid estimates that Google introduced back in 2008.

Of course, a high bid isn’t enough to guarantee a top placement as quality score rules still apply.

To see the metric, advertusers should go to the Keywords tab, click the Columns button. Select “Customize Columns” and check the “Est. top of page bid” box and Save.

Related Topics: Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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http://www.linkedin.com/in/philipsegal philibuster82

Should have called this article: “So Google has decided to clutter up the Adwords UI with one more barely disguised tactic to get advertisers to spend more money.”
http://technoMurali T.M.

I hope its ADVERTISERS and typo error in the last line of your article in “To see the metric, advertusers should go to the Keywords ta….”

Or correct me if I am wrong…
http://www.balihillvilla.com DaverDaver

When are Google going to start getting broken up? And when are it’s ppc advertisers going to realise the bigger picture? They really are Big Brother albeit with pretty colorful type face on a whiter than white back drop.

Through in depth “FREE” analytics they know your businesses inside out and are effectively charging their hoodwinked advertisers into spending all of their profits in online ad spend as they know your price point to consumers and they definitely know your price point from suppliers. Adding their “Algorithm” as a means of discriminating between who they want too and not to advertise” with them – ie “Quality score, cough cough, my arse”, – this top rank bid price sums it all up – have we really become that blinkered. It’s getting quite comical to watch now in a dark comedy way.