Google Estimates How High You’ll Need To Bid To Be Top-Of-Page

Now that you know how your AdWords perform on the top of the page, versus on the side, the next question is how much it’ll cost you for that (presumably) better performance. Google aims to answer that question with a new metric — top of page bid estimates — announced today, which shows how much an advertiser would need to bid to have their ad appear regularly in one of the top positions.

The function is similar to the first page bid estimates that Google introduced back in 2008.

Of course, a high bid isn’t enough to guarantee a top placement as quality score rules still apply.

To see the metric, advertusers should go to the Keywords tab, click the Columns button. Select “Customize Columns” and check the “Est. top of page bid” box and Save.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • philibuster82

    Should have called this article: “So Google has decided to clutter up the Adwords UI with one more barely disguised tactic to get advertisers to spend more money.”

  • http://technoMurali T.M.

    I hope its ADVERTISERS and typo error in the last line of your article in “To see the metric, advertusers should go to the Keywords ta….”

    Or correct me if I am wrong…

  • DaverDaver

    When are Google going to start getting broken up? And when are it’s ppc advertisers going to realise the bigger picture? They really are Big Brother albeit with pretty colorful type face on a whiter than white back drop.

    Through in depth “FREE” analytics they know your businesses inside out and are effectively charging their hoodwinked advertisers into spending all of their profits in online ad spend as they know your price point to consumers and they definitely know your price point from suppliers. Adding their “Algorithm” as a means of discriminating between who they want too and not to advertise” with them – ie “Quality score, cough cough, my arse”, – this top rank bid price sums it all up – have we really become that blinkered. It’s getting quite comical to watch now in a dark comedy way.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide