Google Expands AdSense For Domains Globally

Feb 18, 2009 at 9:13am ET by Barry Schwartz

I am now seeing reports from several blogs that Google is expanding AdSense for Domains internationally. In December 2008, Google expanded the program to all US publishers. They promised to continue the expansion and seems to have done so, overnight, to all international publishers. Google has not confirmed this with a blog post yet, but this has happened.

Back when Google did the US expansion of this product, I blasted Google. I felt back then that Google expanded this program for one reason alone, to make a quick buck. That is fair and all, but back then, I thought that expanding this program would not only help Google become richer, but also help destroy the internet with an influx of wasted web pages that do not help searchers or advertisers.

Since then, I have watched the space, looking and expecting to hear complaints from the searcher, advertiser and even the publisher side. I was expecting searchers would be complaining about landing on these worthless domains. I was expecting to see advertisers complain about the quality of the traffic generated through these domains. I was expecting to see publishers complaining about the new set of arbitrageurs coming on board and clogging up their ad space.

But I have honestly not seen many complaints that warrant me to be upset about this latest expansion of this program. That doesn’t mean I am not worried about Google pushing this out internationally; I am worried. Like I promised at the Search Engine Roundtable, I will watch this space and report back any significant complaints related to this Domains for AdSense program.

Postscript: Google has confirmed with me that Google has indeed opened up AdSense for Domains internationally.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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