Google Expands Gmail In Search Results With My Orders, My Events & My Reservations

In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a flight confirmation email in your Gmail account, Google would show you upcoming flights. This is still an opt in field test available to a limited number of US users […]

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google-g-logo-2012In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a flight confirmation email in your Gmail account, Google would show you upcoming flights.

This is still an opt in field test available to a limited number of US users but Google has announced they have expanded it to cover searches for purchases/orders, event registrations, and hotel reservations.

Google said, “you can now search for [my purchases] to see a list of recent online purchases from select merchants and track the packages to see if they’ve arrived yet.” In addition Google said you “can also quickly check your holiday travel plans by searching for [my hotel reservation] or [my restaurant reservations] if you booked through OpenTable, and search for [my events] to easily see information from Ticketmaster or Eventbrite about your upcoming concert, sports game or other event.”

Here are some pictures:

Hotel Reservations Gmail

Events Gmail

Receipts Gmail

Plus, Google has expanded this feature on mobile devices where SSL is on by default.

To sign up for this field experiment, go here.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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