Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers.
Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can be developed in Flash and HTML. These ads will run on Google’s content network and the pricing model will be both a cost-per-click and cost-per-impression pricing. For more information on Google Gadget Ads, visit http://www.google.com/adwords/gadgetads.