• http://federicoeinhorn.com/ Fede Einhorn

    You mean that before, if you targeted ALL countries, and the “paris hotels” keyword, your ad was shown only to french people? Mmmmhh what a WRONG WAY TO DO IT. If I chose to target ALL people searching for “Paris Hotels” I would expect to get traffic from any country, otherwise I would just go with the location targeting in conjunction with keywords… Something isn’t right in the story.

  • Milda Prušinskaitė

    Sounds like fun. However, hasn’t it been like this before? I was always pretty sure that if i’m searching for a hotel in Warsaw from my http://www.google.lt domain, i see the ads that are targeted to Poland. That’s what the guys write in Google’s learning center:

    Some examples of how we might detect a location of interest if a user does any of the following:
    “Includes the name of a recognizable location in her search.
    Searches within an area of the map on Google Maps or Google Maps for Mobile.
    Sets a custom location for Google search results.
    Uses a country-specific domain, such as google.fr (France), without including another location in the search.”

    Here’s the link to the whole article: https://support.google.com/adwords/answer/2453995?hl=en&ref_topic=3119074

    Please correct if i’m missing something here. Thanks a lot in advance!

  • Mandy Cochrane

    This is a very timely article, thanks Matt! Funnily enough, I was researching this very option for a customer 2 days ago, a UK boarding school seeking to attract international students. From my understanding of the advanced location options at the time (and it was rather complicated to decipher, so I may have got it wrong) it worried me that a user in France would have to switch from Google.fr to Google.co.uk for a search for, say, “UK boarding schools” to trigger our ads. Which seemed kind of crazy and irrational. I posed the question in an AdWords forum and got an answer saying that our ads *would* be triggered, no matter what version of Google was used. However, this article seems to indicate that my first impressions were correct. Thank goodness that’s going to change on 11 November!

  • Mandy Cochrane

    Hi Milda, I just read those pages from Google’s Learning Centre and I’m fairly sure they’ve been slightly amended from a couple of days ago, when I was scratching my head over the situation I described below, and thinking it didn’t make sense! The way it’s worded now, it’s a lot less ambiguous and does, as you say, support the idea that location targeting already works the way we need it to.

  • LeadsDubai

    either i target locations specific to country of default to all countries, my locally intended search query with location in the keywords will show all over the world? thats not a good update. so google is trying to get more clicks by displaying my ads to markets i dont want to target ti? i think i didnt undertand this article quiet well

  • http://www.apps-training.com.au/ Apps Training

    I feel its more of a google ads revenue generation. I feel it will decrease roi ob ur campaigns.

  • Jessica Eve

    How funny! This is the way to get lot of money through increasing impressions as well as click through rates of the campaign..

  • Paul Caudell

    This was my first thought. ‘Let’s make people have to work harder to focus their traffic and maybe some of them will spend more.’