Google Explains AdWords Trademark Policies

Dec 18, 2006 at 10:06am ET by Barry Schwartz

In a two part post at the AdWords blog, Google has added more detail to their trademark policies. In part one, Google explains how trademark owners can prevent use of their trademarks in AdWords and how they can exclude some advertisers from the trademark policy. In part two, Google explains how advertisers can request to use certain restricted trademarks in AdWords.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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