The Inside AdWords Blog posted a video from Google’s Chef Economist, Hal Varian. The video shows how Google prices and ranks search ads in the AdWords system based on quality and bid. This is a really basic overview of the AdWords model, but I personally find the video to be incredibly easy to understand and great for beginners or for SEMs to show clients who are beginners.

Here is the video:

Related Topics: Google: AdWords

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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