Google Explains The ‘White Space Coalition’ And Its Push For Unused TV Spectrum Internet Access

Aug 17, 2007 at 9:55am ET by Greg Sterling

It sounds a little like the name of a band: The White Space Coalition. We previously wrote about the joint effort (by Google, Microsoft, Intel and others) to provide Internet access to consumers through unused parts of the television spectrum, so-called “white space.” See our previous coverage in “Microsoft, Google Suffer Setback On ‘White Space’ Internet Access Plan” and “Microsoft And ‘White Space’ Coalition To Try Again On Internet Access Plan.” Now Google, on its Public Policy Blog, speaks about the issue and its hope for the unused TV spectrum.

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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