Google’s special occasion logos are supposed to be lighthearted tributes to some person, event, or thing … but it’s not lighthearted when a Google logo upsets the very people it was supposed to honor.

That’s what happened Tuesday, when Google first posted a Veterans Day logo showing hats representing the Army, Navy, Air Force, and Marines. Seems Google forgot the U.S. Coast Guard, and heard about it from members of that branch of our military.

To their credit, Google quickly posted a mea culpa and added a Coast Guard hat to their logo. It now sits atop the L. In the old version, the L had no hat.

On a related note, Google caused a small stir earlier this year when they chose not to show a special logo on Memorial Day.

Related Topics: Google: Critics | Google: Logos

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee