• http://www.internet-search-marketing.com dsclarkkk

    QDF has been public knowledge since June of 2007 as reported in the New York Times: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.html?pagewanted=3&_r=1&ref=technology to insinuate this is a new development is a little dated IMO.

    Leaked last year was a Google company specific raters handbook where it talked about the way Google classifies queries into three group: Navigational, Transactional and Informational. Based on my extensive experience and observations, QDF comes into play primarily for information queries and has little or nothing to do with transactional queries. IMHO this article suggesting e-Tailer create fresh content is because of QDF is completely of the mark and will not improve anyone’s search engine rankings for transactional queries.