Google, Give Me My $30,000 Back!

I reported at the Search Engine Roundtable that one new AdWords advertiser found a $30,000 surprise from Google in her AdWords account. The advertiser said in a Google AdWords thread that she set up a test ad one night and when she returned the next morning to see how the ad was doing, she noticed she ran up a bill for almost $30,000.

I am not sure how an advertiser can make such a big mistake. To accrue $30,000 of clicks overnight, you need to be bidding on some pretty expensive generic keywords. But then again, you would think Google would have some checks to prevent new advertisers from making such a mistake. I am not saying Google is at fault here, it may be that the post is a joke or a lie. I don’t know. I did email Google for a comment on the following three questions:

  1. Is this case true, did this woman accidently spend $30,000 overnight with Google?
  2. What is Google planning doing about this case? I know Google does offer refunds, as a courtesy, to some customers who make mistakes.
  3. What type of controls does Google have in place on new accounts to prevent such bills?

If we hear back from Google with answers, I will make sure to update this post.

Related Topics: Channel: SEM | Google: AdWords | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Andrew Goodman

    $30,000? No problem. There was revenue coming in against that, right? No!?

  • http://www.bgtheory.com Brad Geddes

    We all know that to spend this, you already had to have a very high daily budget that says you’re willing to spend that.

    If you change your daily budget more than a % at a time, Google does pop up a warning making sure you meant to change it that much.

    Might be a refund; but the advertiser made some pretty big mistakes and if Google gives a refund – they are just being nice.

  • ganr8790

    As long as the Contents and Partners Network implicitly switched
    on (when creating a campaign) that can happen quite easily – despite
    numerous requests, Google has failed to respond and change it!!!
    In other words – this is a rip off …big time

  • http://www.wordstream.com/features srichardson

    Strange that there hasn’t been an update to this issue on the Google thread. Is the advertiser not allowed to comment or is this a strange, yet original way to get your website’s name out there?

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