Google Goes Dark For Lights Out San Francisco

On Saturday, Google went dark in San Francisco. No, it didn’t lose a data center. It simply turned the home page black for the day to support Lights Out San Francisco. The change from white to black wasn’t to actually conserve energy, as Google has determined this doesn’t reduce energy consumption. Rather it was a symbolic “turning out the lights” to promote the effort of Lights Out San Francisco to get the city to turn out their lights for an hour. The organization has pictures of the event.

According to the Lights Out San Francisco blog, the organization started in April of this year following in the footsteps of Earth Hour in Sydney, Australia.

If you missed participating on Saturday, you can turn off your lights for their next event on March 29th.

More information and screenshots are available at Googlified and Search Engine Journal.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Industry | Google: General | Google: Marketing


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

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