Google Goes Dark For Lights Out San Francisco


On Saturday, Google went dark in San Francisco. No, it didn’t lose a data center. It simply turned the home page black for the day to support Lights Out San Francisco. The change from white to black wasn’t to actually conserve energy, as Google has determined this doesn’t reduce energy consumption. Rather it was a symbolic “turning out the lights” to promote the effort of Lights Out San Francisco to get the city to turn out their lights for an hour. The organization has pictures of the event.

According to the Lights Out San Francisco blog, the organization started in April of this year following in the footsteps of Earth Hour in Sydney, Australia.

If you missed participating on Saturday, you can turn off your lights for their next event on March 29th.

More information and screenshots are available at Googlified and Search Engine Journal.



Vanessa Fox is a Contributing Editor at Search Engine Land. Called a “cyberspace visionary” by Seattle Business Monthly, she is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com and provides authoritative search-friendly design patterns for developers at janeandrobot.com.

See more articles by Vanessa Fox >


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