Google: Going Mobile Only Is Fine For Our Search Results

Google said if you have a mobile-friendly website only, it should also rank just fine in the desktop Google search results.

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We know, since the Google mobile-friendly update, that not having a mobile-friendly Web site can hurt your rankings in the Google mobile search results. But does not having a desktop-friendly Web site have a negative impact on your desktop rankings in Google?

Google’s John Mueller answered that question on Friday morning in a Google Hangout, saying that you do not need a desktop-friendly Web site to rank well on desktop and that as long as your mobile site renders on desktop, that would be just fine.

John Mueller said that you need to “make sure that desktop users can still see some of your content, if it is formatted in a way that works best for mobile, that’s perfectly fine.” “You definitely do not need a specific desktop website in addition to a mobile website,” Mueller added.

You can watch the question and answer by jumping to the 12:50 point in the video. Or you can see the video embed below:

So it seems Google is saying that going mobile-only with your website is just fine, and your site will not only rank well on mobile, but it also will rank just as well on desktop search results.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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