Google Grades Itself On SEO Best Practices

Culminating an internal project that seems to have lasted for several months, Google has published a “Google SEO Report Card” showing the results of an internal SEO audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google’s web site is a mixed bag of good SEO tactics and missed opportunities.

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The SEO information in the report is basic in nature, but it’s an interesting report that may serve to validate SEO itself to some people. The report cards runs nearly 50 pages and is available for download in PDF format.

Google says the report card was distributed internally in February and that some teams have already begun acting on the recommendations, with others planning to take action soon.

Related Topics: Channel: SEO | Google: SEO


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Michael Martinez

    It’s good they’re doing this but it would be nice if they would share what internal insights they are using to improve their results algorithmically.

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