Google Hiring In Africa

Feb 6, 2008 at 8:10am ET by Greg Sterling

Google is reportedly starting to bulk up a bit in Africa. The company is doing some new hiring in its Nairobi, Kenya African headquarters and opening new offices in several countries. International revenues represented 48 percent of Google’s earnings in Q4 2007.

Internet penetration in Africa right now is extremely low at under 5 percent. There are between 700 million and 900 million people on the continent (population estimates vary). That compares with just over 330 million in the US and Canada.

Nigeria, Morocco, Egypt, and South Africa currently have the largest number of Internet users:

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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