Google Hotpot Places A Bet On Las Vegas

las-vegasGoogle’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas.

The company has just announced a local marketing campaign in “sin city” that’s aimed at upping usage of Google Places and Hotpot. As part of the launch, Google is giving away 10,000 free Las Vegas Monorail tickets today (and until supplies last).

Las Vegas is the third city to get an in-person promotional push. Google’s first such campaign started in Portland, Oregon before Christmas. (Portlander David Mihm wrote an excellent review of that campaign’s hits and misses.) And just a few weeks ago, the Places/Hotpot crew made a big, pre-SXSW marketing push in Austin.

(photo courtesy of Shutterstock)

Related Topics: Channel: Local | Google: Maps & Local | Google: Marketing


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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