Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Hotpot Places A Bet On Las Vegas
Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas.
The company has just announced a local marketing campaign in “sin city” that’s aimed at upping usage of Google Places and Hotpot. As part of the launch, Google is giving away 10,000 free Las Vegas Monorail tickets today (and until supplies last).
Las Vegas is the third city to get an in-person promotional push. Google’s first such campaign started in Portland, Oregon before Christmas. (Portlander David Mihm wrote an excellent review of that campaign’s hits and misses.) And just a few weeks ago, the Places/Hotpot crew made a big, pre-SXSW marketing push in Austin.
(photo courtesy of Shutterstock)