Google Image Ads: Display Ads For Mobile
Apr 24, 2008 at 8:33am ET by Greg Sterling
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image ads are keyword targeted, priced on a PPC basis, and must be associated with a mobile URL (rather than an HTML page), so a mobile site or landing page is a prerequisite to participating in the program.
However, Google hosts mobile landing pages for advertisers that don’t have mobile sites.
Google has said that it will optimize ads for best performance for publishers that are running both text and image ads on their sites. The company also told Reuters that in early tests CTRs have been good.
The potential benefit for display advertisers is that they pay on a PPC rather than a CPM basis, which is the model that characterizes most mobile display advertising today. The other side of that, however, is that if the ads aren’t generating CTRs they probably won’t be shown over time — so there’s no guaranteed placement.
Mobile image ads are being launched in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the United States.
The following video explains the process pretty clearly:
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdSense, Google: Mobile sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Carrie Hill said " Hi Fran, Did you click on the "comparison" view in the top right corner of the graphic - look at the"
- stefanw said " I love it when great minds come together. And then I'm there to bring it all down. But seriously I c"
- davebarnes said " Or you can use AdBlock Plus with this filter: *google-analytics.com*"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
