The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display ad. The leaderboard is an image ad 728 pixels wide by 90 pixels tall.

Here is a picture of a leaderboard ad on Google Image search:

These ads are charged on both a CPM and CPC model, depending on your ad settings and goals.

Google began testing image ads on image search in 2008. You can learn more about the display ads available in the Google help center.

Google said:

Today we’re expanding the image ad formats available on Google Images by testing rich media leaderboard units that appear above Google Images search results and invite you to try new products and services. With the introduction of this display ad format on Google Images, you now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness, or to drive clicks and conversions.

Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week. Today display ads on Google Images are available on a small fraction of queries in the US and UK only. Over time, we hope to make display ads on Google Images available on more queries globally.

Related Topics: Channel: SEM | Google: AdWords | Google: Images

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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