Google joins race to buy DoubleClick: report from MarketWatch reports that Google is now interested in buying DoubleClick, a provider of internet ad serving software. Now that Google is vying against Microsoft for DoubleClick, the estimates on the purchase price have jumped “beyond $2 billion.” Other potential buyers include Yahoo and AOL. More discussion covered over at Techmeme.com.

Related Topics: Google: Acquisitions

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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