• http://www.cpcsearch.com Terry Whalen

    Hi George, these results are in-line with what we have seen in our client accounts – not really much change. My feeling is that even if the Google Instant changes were more pronounced, our methodology for managing AdWords accounts would remain the same (analyze data, act, repeat).

  • http://www.rimmkaufman.com George Michie

    Terry, you’re certainly right. That’s the right recipe no matter what the game. The folks in the Investment community seem to be the most interested in how this will impact Google’s bottom line. For our clients, and yours, the impacts of these changes tend to come out in the wash. If they add lousy traffic, we pay less for it and it all balances out; if they purify the traffic, we pay more for it and…it all balances out…

  • http://www.tcampbell.net T Campbell

    I think some of the response to Google Instant is more reptile-brain than reason. Google rolled out this fundamental change with no warning. What OTHER changes might they introduce? Before you know it, you’re writing science fiction about GOOGLE ADVERTISERCIDE in your head.