• http://www.brianfosse.com brianfosse

    Wow – another ad extension variation! Don’t get me wrong, I like them, but this poses the question: which combination of extensions is best for me? We had product, location, sitelink and call extensions. Now we have embedded sitelinks. Also, don’t forget about seller ratings, which are impacted by extensions and display URL.

    I have an embedded sitelink test going in three high volume ad groups now. I’ll try and post some results in a few weeks.

  • http://www.brianfosse.com brianfosse

    [Drum roll]… I’m seeing a decreased CTR on the ads that utilize embedded AdWords Sitelinks. Further testing of alternate variations could see a different result, but my first attempt was negative.