Google Introduces New Content API For Google Shopping

google-shopping-600Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform.

Version 2 of the Content API for Google Shopping offers these added features:

  • Item-level data quality information: See if an item was disapproved because a landing page URL isn’t working on a mobile device or if unique product identifiers are inaccurate.
  • Faster pricing and availability updates: Ensure customers have the latest price-points and know what’s in-stock before they click through to your site.
  • More integration options:  The newer API supports a broader choice of programming languages and data formats.

Version 1 of the API will be available until the end of February 2015.

More details on the latest version are available on the Google Developers Hub.

Related Topics: Channel: SEM | Google: AdWords: Product Listing Ads | Google: Google Shopping | Search Ads: Product Ads

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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