• http://www.fortewebgroup.com Marcelo C

    Here’s a link to the post at Inside AdWords: http://adwords.blogspot.com/2011/10/introducing-dynamic-search-ads-beta.html

    My comment was going to be about how this is a pretty risky move for an advertiser… allowing an automated service while knowing that Google needs to make money on clicks. Especially if there’s no control of the keywords or pages and categories included/excluded from the crawling. According to the original post, however, my concerns are covered:

    “You can choose to target your whole site, specific categories of products on your site, pages containing certain words, or pages containing certain strings in your URL. And all controls can be used as negatives, along with traditional keyword negatives, to refine your targeting and prevent the promotion of out-of-stock items.”

    Just wanted to share this information since it was omitted.

  • http://www.rimmkaufman.com George Michie

    RKG has been in this beta for a long time and we’ve developed an appreciation for the value of this tool along with some tips for getting the most out of it: http://www.rimmkaufman.com/blog/google-dynamic-search-ads/20102011/