Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In

google-not-providedGoogle is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search.

The job description says:

As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the number of user’s signed in.

Brian Ussery spotted this first and posted a screen shot of the job posting:

As you know, the number of “not provided” terms listed in Google Analytics because Google is blocking the search query parameter from analytics programs has been growing and growing. Google first enabled SSL only search for signed in users then expanded it to more users. Google will likely not change their minds on providing search query data for users.

Aside from some publishers not liking that signed-in searches without search term data, some privacy groups and others may find controversy around Google encouraging users to sign-in in order to use Google search.

Being logged in ties what people search for more closely to their search queries, Google+ network, friends, purchases, internet behavior and more. Google will need to manage “plans, creatives, campaigns and programs” to convince users signing into Google is a good thing.

Google has generally said that personalization, such as being signed-in so that it can provide Search Plus Your World results, increases relevancy.

Postscript: As noted in the comments below, the job that was located here has now disappeared. You can still see if for the time being via Google’s cached copy here.

Related Stories

Related Topics: Channel: Industry | Features: Analysis | Google: Employees | Google: Privacy | Google: Search Plus Your World | Google: Web Search | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/DerekOstler Derek Ostler

    This is crazy! (not provided) just gets bigger and bigger!

  • http://gyitsakalakis.com/ Gyi Tsakalakis

    Less ads when signed-in, duh. Oh wait…

  • Pete

    Oh piss off Google

  • Pete

    notprovidedcount.com is gonna SPIKE

  • http://twitter.com/richardpetersen Richard Petersen

    Whoever gets this job is coming straight off my Christmas card list

  • ScottyMack

    Interesting that while duckduckgo is creating campaigns about how you are being tracked by Google and how the results are being skewed, Google is saying “yeah, we do that, but it’s good for you.” We’ll just have to see who has the better spinner. It’s clear who has the cleaner search results!

  • http://steveplunkett.com @steveplunkett

    thought we were already doing this… ;)

  • http://twitter.com/thejosetinto Jose Tinto

    How about no ads when signed-in? Isn’t it a great idea?

  • http://www.facebook.com/weboptimist Richard Burckhardt

    That position is either already filled or your post made them pull it. Can’t find the job listing anymore.

  • ragething

    oi google. i know how. email me and bring your cheque book.

  • ragething

    i think whoever gets it will be ok with that:)

  • http://twitter.com/richardpetersen Richard Petersen

    lol

  • daveintheuk

    More data for Google, less for businesses.

    Lets see Google actively show users EXACTLY what data is attached to their account/cookie and see how many users want to login then. Has anybody seen the “Google liberation front” recently? Maybe they can help!

  • http://www.facebook.com/vanachte Scott Van Achte

    OKay, time to organize a mass exodous to Bing.

  • http://www.facebook.com/vanachte Scott Van Achte

    Google should take a percentage of profits, and give that back to logged in searchers – the more you search the bigger your cut.

    Oh wait…. didn’t Bing/MSN try something like that years ago?

    ;-)

  • http://twitter.com/DerrickHicks3 Derrick Hicks

    Ha! Too funny

  • Steve B

    First initiative for this new hire, make Google home page a giant sign in button.

    New Google Home Page
    http://www.flickr.com/photos/7925402@N06/8361914115/in/photostream

  • davidquaid

    If Google is going to show you the same results, why not just do a search, print it and keep it in your wallet.

    On the other hand, sounds like a brand-marketer from the print industry would most suit this position. Problem solved. *snigger*

  • http://twitter.com/YoungbloodJoe Joe Youngblood

    stop using Google+, stop suggesting Google+, search more on Bing, Blekko or Duck Duck Go. every little bit counts.

  • robthespy

    Yes, everyone stop using G+, now!!!

    – MORE FOR ME!

  • robthespy

    And it’s clear that not one person out of the industry has even heard of DDG.

  • http://ciarannorris.co.uk Ciaran

    Very strange, but that ad is full of terrible grammar, which is not something I would associate with Google HR.

    Maybe writing “you will be responsible to” instead of “you will be responsible for” is an Americanism I’m not aware of. But I’m pretty sure that wherever English is the native language, the plural of user is users, not user’s.

  • David Rothwell

    Question: What does Google NOT have you do that every Social “walled garden” does?

    Hint: It’s something every Corporate network user does every day without even thinking about it (in fact they can’t even go to work unless they do) …

    Answer: the humble Login

    http://www.davidnrothwell.com/google-plus-google-google-and-social-whats-googles-biggest-challenge-3942/

    It’s absolutely Google’s biggest challenge to get more take up of services. And the denial of referrer data from non logged-in users plays directly to the need to “buy” keyword data (and hopefully makes profitable sales and leads along the way).

    Clicks have value – it’s justifiable to pay for them in exchange for a meaningful transaction that you control.

    http://www.davidnrothwell.com/free-clicks-google-product-search-world-changed-ecommerce-merchants-8651/

    Commerce rules …

  • Unbound Marketing

    You can still use the keywords as a guide to see where organic search is coming from, but looking at the landing page data helps more now. As a searcher Google is still the best, and it’s not too difficult to get around the (not provided) problem.

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    Based on that site, “12th October 2019″ is the date I will plan to retire lol

  • http://www.nathanielbailey.co.uk/ Nathaniel Bailey

    Yeah but google (and no other search engine) would ever do this in their right minds! They already say that ads are more personalised and specific for signed in users, so maybe they could work on making that better, but I can’t see them removing ads.

    Maybe google could offer cash back signed in users, you know sign up to the likes of topcashback.co.uk and give people £0.01p for for each search they complete whilst signed in lol

  • Tim Suggs

    Hired!

  • http://twitter.com/vasuadiga Vasu Adiga

    …or switch to subscription for search, similar to Google Apps.

  • http://www.facebook.com/itsme.Rajesh Rajesh Babu

    Aren’t they already doing it by keeping that “Stay Signed in” checked whenever an user tries to log into his/her google account. i believe that several users wouldn’t even be noticing this. – “Stay Signed in” checkbox had been checked by default.

    I haven’t seen this on facebook or anywhere else and I had been reporting this for long on webmasterworld. The real scary thing will happen when you are forcing people to stay signed in and he/she does so on a public terminal, say in an airport.. Will google take responsibility or would they disown like they do so for copyright violating content on youtube or any other UGC property of theirs?

  • tfc DESIGN

    the problem with being signed in when using google is that they serve different results and a different layout. This can be confusing when one switches from each state frequently. I also get different result. The anonymous results are better. Personalized result ruin the results because because they give unimportant things too much weight. This is basically the problem with Amazon, too. I bought many Xmas gifts there and now I will see results related to those one time gifts. On Google I don’t want my webdev search results distorted with unrelated personalization due to searching for random topics.

  • http://www.enmast.com/ Devan Perine

    Whoever gets this job will be one of the most hated people by the SEO and online marketing industry. No thanks.

  • http://www.v2interactive.net/ Josh

    I’m not sure if I should be happy or mad…

  • http://www.facebook.com/StraightOG Jake Taylor

    You can actually disable personalized results when you’re signed in. Check right under the little account icon with your picture next time you’re signed in and you’ll see some icons – one is a globe and one is a person’s silhouette. You can guess which is which.

  • theprone

    Start using Bing, I am getting great searches from it lately. The spell checker is so great since I am foreign too!

  • theprone

    That is what Bing does! I get a free movie every month when using Bing Rewards, it is pretty cool. They share their revenue with the users. For example, last month I used my rewards to donate to a charity. I really like what Microsoft and Bing are doing with their service. This whole Google privacy is scaring me and my family away!

  • http://mattrhysdavies.com Matt Rhys-Davies

    The (not provided) rate is creeping up and up. This is directly aligned with my annoyance at Google.

  • http://twitter.com/Bizinka Bizinka

    Google you sadistic search engine you!

    Great post Barry! Whoever takes that position is dammed no matter what, I don’t think the relevancy of search results is bad enough to convince people that signing in is going to improve it.

    I’ve featured this blog in my “Top 5 Blog Posts Of 2013 So Far” http://www.bizinka.com/Blog/Entries/the-top-5-blog-posts-of-2013-so-far-14

  • ragething

    their loss. ill have to take the secret to my grave….

  • http://twitter.com/aschen8 Andy Chen

    I don’t think the img size is small enough…

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