- Integration work can now begin, with detailed plans to come
- There may be a "reduction in headcount" as Google matches DoubleClick
employees to the existing Google business structure, a task expected to
conclude by early April
- Google now feels it can offer better display ad options to customers
asking for this
- Google feels that the combination will mean more relevant display ads that load faster for web surfers
Reaction to the acquisition can be found via Techmeme.