With the EU’s blessing, Google has finally acquired DoubleClick after nearly a year in trying. Google has blogged that the acquisition has been completed, with CEO Eric Schmidt saying:

• Integration work can now begin, with detailed plans to come
   
• There may be a "reduction in headcount" as Google matches DoubleClick employees to the existing Google business structure, a task expected to conclude by early April
   
• Google now feels it can offer better display ad options to customers asking for this
   
• Google feels that the combination will mean more relevant display ads that load faster for web surfers

Reaction to the acquisition can be found via Techmeme.

Related Topics: Google: Acquisitions | Google: Business Issues | Google: DoubleClick

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