Sign up for our daily recaps of the ever-changing search marketing landscape.
Google: It’s Official, We Own DoubleClick
- Integration work can now begin, with detailed plans to come
- There may be a "reduction in headcount" as Google matches DoubleClick
employees to the existing Google business structure, a task expected to
conclude by early April
- Google now feels it can offer better display ad options to customers
asking for this
- Google feels that the combination will mean more relevant display ads that
load faster for web surfers
Reaction to the acquisition can be found
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.