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Google Launches AdWords Campaign Experiments Tool
Google said “ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.”
The tool is currently in beta, so to use it Google needs to select you for the beta. To request access to the beta fill out this form.
Here is a video demo of the tool: