Google announced a new tool named the AdWords Campaign Experiments tool or ACE. The tool aids advertisers in testing their campaigns.

Google said “ACE allows you to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. By performing this type of simultaneous split test, we can tell you precisely if your campaign changes produce statistically significant results.”

The tool is currently in beta, so to use it Google needs to select you for the beta. To request access to the beta fill out this form.

Here is a video demo of the tool:

Related Topics: Channel: SEM | Google: AdWords

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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