When you run the tool, Google says it will “automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign.” You can then go through the suggestions in the proposal and pick and choose which ones you want to accept.
Some of the ideas that you may see in your proposal includes:
- Change daily budget
- Add new keywords
- Change keyword matching options
- Adjust keyword maximum cost-per-click bid
- Change ad text
You should be able to access the campaign optimizer feature while in the campaign detail page. Just look for the “Optimize Campaign” link on that page.