Comments on: Google Launches Comparison Ads, Starting With Mortgages http://searchengineland.com/google-launches-comparison-ads-starting-with-mortgages-28810 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 25 May 2012 18:01:00 -0400 hourly 1 http://wordpress.org/?v=3.2.1 By: fire1 http://searchengineland.com/google-launches-comparison-ads-starting-with-mortgages-28810/comment-page-1#comment-7571 fire1 Tue, 03 Nov 2009 20:20:42 +0000 http://searchengineland.com/?p=28810#comment-7571 While they have nothing to officially announce YET, Goggle has been making lots of inquiries into other types of financial websites to get into their space. I don't believe Google when they say they are just trying to improve user experience, unless having to click hurts UE. I think Bankrate has done a mighty fine job on the mortgage product, building their business and rate quality. This is all about disintermeditating aggregators and keeping the higher yielding money. It must just piss Google off that aggregator businesses are making money off them even though they cpc advertise. Google is saying, "why don't we just do, what they do? Now Google will use their leadership position to yield greater monies by culling the lead. Mortgage, insurance, credit cards, banking, travel, digital cameras... you name it = comparison ads. With 81% share, I hope that someone from the DOJ reads this as well as other vulnerable aggregators and considers what it will mean to the Internet's existing strongholds as well as crushing any hope for new entries into the space. Kill off the aggregators and brands should care too, they will be paying more due to a site that will hold 81% of the leads. I think this is negative, monopolistic arrogance that needs to be dealt with before it takes down many businesses. While they have nothing to officially announce YET, Goggle has been making lots of inquiries into other types of financial websites to get into their space. I don’t believe Google when they say they are just trying to improve user experience, unless having to click hurts UE. I think Bankrate has done a mighty fine job on the mortgage product, building their business and rate quality. This is all about disintermeditating aggregators and keeping the higher yielding money. It must just piss Google off that aggregator businesses are making money off them even though they cpc advertise.

Google is saying, “why don’t we just do, what they do? Now Google will use their leadership position to yield greater monies by culling the lead. Mortgage, insurance, credit cards, banking, travel, digital cameras… you name it = comparison ads.

With 81% share, I hope that someone from the DOJ reads this as well as other vulnerable aggregators and considers what it will mean to the Internet’s existing strongholds as well as crushing any hope for new entries into the space. Kill off the aggregators and brands should care too, they will be paying more due to a site that will hold 81% of the leads.

I think this is negative, monopolistic arrogance that needs to be dealt with before it takes down many businesses.

]]> By: kmanish http://searchengineland.com/google-launches-comparison-ads-starting-with-mortgages-28810/comment-page-1#comment-7536 kmanish Fri, 30 Oct 2009 08:17:42 +0000 http://searchengineland.com/?p=28810#comment-7536 Nice Article.......visitor can also visit http://www.synapseinteractive.com/news for latest google news. Nice Article…….visitor can also visit http://www.synapseinteractive.com/news for latest google news.

]]>