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Google Launches Expanded AdWords PLAs On Mobile Devices
Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page.
Users can swipe to see more PLAs from their smartphones. Google also enlarged the product images and product titles for mobile PLAs.
According to Google, early tests of the updated view have shown to drive more traffic to retailers.