Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business.
The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices.
Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time.
Check out the introductory video for the app below.