Google Launches Free AdWords Express App For iOS And Android Devices In The US

Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business. The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices. Google is also making […]

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Google Launches AdWords Express App

Today, Google launched a free app for Android and iOS devices for AdWords Express, the simplified version of Google’s search advertising platform designed for small business.

The app has all the features of the web version, allowing advertisers to edit ads and set targeting parameters more easily from their mobile devices.

Google is also making targeting more flexible. Advertisers can target ads by their own zip code, city, state as well as in other areas around the country, though the extended targeting is available only in English-speaking countries at this time.

The app is now available in the US on Google Play and iTunes. Now, if we could just get an app for AdWords itself.

Check out the introductory video for the app below.

[youtube]https://youtu.be/9X53U6mSEOo[/youtube]


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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