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Google Launches “Gadget Ads” Beta
Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page will begin to contain ads in them.
Currently the ads are being testing in the auto industry but by summer time they expect the ads to hit all industries. It appears that Gadget Ads will be part of the AdSense network and will be priced based on a CPC or CPM model.
It is not clear yet if this will be a unique product within AdSense, but we are told that Google Analytics will break out “interaction reporting” to show advertisers the response they are getting from the Gadget Ads.