Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page will begin to contain ads in them.

Currently the ads are being testing in the auto industry but by summer time they expect the ads to hit all industries. It appears that Gadget Ads will be part of the AdSense network and will be priced based on a CPC or CPM model.

It is not clear yet if this will be a unique product within AdSense, but we are told that Google Analytics will break out “interaction reporting” to show advertisers the response they are getting from the Gadget Ads.

Related Topics: Channel: SEM | Google: AdSense | Google: AdWords | Google: iGoogle

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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