Google Launches “Gadget Ads” Beta
Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page will begin to contain ads in them. Currently the ads are being testing in the auto industry but by […]
Barry Schwartz on May 7, 2007 at 8:59 am | Reading time: 1 minute
Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page will begin to contain ads in them.
Currently the ads are being testing in the auto industry but by summer time they expect the ads to hit all industries. It appears that Gadget Ads will be part of the AdSense network and will be priced based on a CPC or CPM model.
It is not clear yet if this will be a unique product within AdSense, but we are told that Google Analytics will break out “interaction reporting” to show advertisers the response they are getting from the Gadget Ads.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.