The Telegraph reports in “Google teams up with Citizens Advice Bureau” that Google is running its first non-Google-specific campaign in the U.K. to promote awareness for online safety.
The campaign is named “Good To Know” and leads to google.co.uk/goodtoknow, where users can learn more about online safety tips.
Google teamed up with the Citizens Advice Bureau on this campaign, where the two organizations are using newspaper ads, ads on public transport and online ads to promote the initiative. One of the major pushes is to get people to use “two-factor authentication” to help protect their email and online passwords.
The Telegraph says this is the “first [campaign] that Google has ever run promoting something other than a product.” They also say Google is the organization that is “primarily” funding this campaign.
Anthony House, Google’s communications and policy manager, added that, “Everyone wants to stay safe online, but many people aren’t confident that they know how to.”
For more information, see google.co.uk/goodtoknow.
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