Google Launches Server Tool To Speed Up The Web

The latest move in Google’s ongoing efforts to make the web faster is a new tool that optimizes web pages at the server level on-the-fly, with no manual work needed. It’s an Apache server module called mod_pagespeed and Google describes it as a follow-up to last year’s Page Speed browser add-on.

“There are 1.2 million users of Page Speed,” says Richard Rabbat, Google’s product manager for mod_pagespeed, “but it only tells developers what’s wrong with their web site. We wondered, ‘Can we fix it for them?’”

Google says the new Apache module has doubled the speed of a sampling of web sites used in its internal testing. It automatically performs more than 15 speed optimizations, including image caching, minimizing payload size, and more.

Google has two partners on board already: hosting/domain company GoDaddy and content delivery network provider Cotendo. And because the module is open-source, Google expects additional companies to adopt it, too.

Related Topics: Channel: Other | Google: Other | Google: Web Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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