Google Launches Shopping Ads For YouTube, Integration With Merchant Center

Retailers can promote related products alongside their YouTube videos.

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Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping.

Google Shopping’s technology and infrastructure have been booted up on YouTube, and the ads are powered by an integration with Google Merchant Center. The ads are delivered in cards alongside retailers’ video ads on mobile and desktop. Clicks on the product ads take users straight to the merchants’ websites.

The new feature will be available in AdWords in the coming months, though advertisers with a Google rep can start running TrueView for Shopping campaigns today. To learn more about how TrueView for Shopping ads work, see our full coverage, Retailers, Google Shopping Ads Are Coming To YouTube, on Marketing Land where we cover YouTube.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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